CareFirst Careers

Senior Brand Strategist (Hybrid)

Resp & Qualifications


This position is responsible for the lead in planning, pitching, development and implementation of integrated advertising, promotion, sponsorship communication and marketing campaigns to support corporate strategic initiatives.


Builds the plan for specific campaigns including the timing, messaging, and appropriate channels. Establishes best practices and performance baselines for all campaign tactics. Translates market trends and market analysis to align brand across teams. Leads efforts to measure the impact of the brand on company sales performance. Defines advertising objectives, campaigns, and budgets by studying marketing plans; consulting with product and market managers.

Monitor social and digital analytics tools and provide insights and analysis monthly and quarterly on trends and performance. Collect, analyze, and create reports from available digital data sources to evaluate the impact of marketing programs in achieving their stated objectives. Develop performance reports and drive the storytelling approach, providing actionable insights based on available analytics data from multiple offline and online channels. Perform ROI analysis to evaluate efficiency and effectiveness of different marketing campaigns. Set, monitor and analyze KPIs using native and third-party reporting platforms to determine digital campaign performance and optimizations.

Translate brand strategies into brand plans, brand positioning and go to market strategies.

Develops presentations, webinars, marketing materials videos, etc. as needed to brand initiatives and support the acquisition of leadership approval.  Coordinates project components with cross-functional teams including Sales, Product Management, Creative, and other stakeholders.

Champions internal and external branding requirements to effectively position the brand internally and externally.


Education: Bachelor's Degree in Marketing, Communications or Business OR In lieu of a Bachelor's degree, an additional 4 years of relevant work experience is required in addition to the required work experience.

Experience: 5 years Marketing or Communications experience.

Knowledge, Skills and Abilities (KSAs):

  • Knowledge of B2C marketing, such as digital advertising, direct response marketing, CRM, database marketing. 
  • Strong negotiation and relationship building skills.
  • Knowledge of budget control methods, policies, and procedures.
  • Strong research and strategic analysis skills.
  • Proficient in Microsoft Applications.

Salary Range: $72,288 - $143,572

Salary Range Disclaimer

Salary will be based on education, location, experience, certifications, etc. In addition to your salary, CareFirst offers benefits such as a comprehensive benefits package, incentive and recognition programs, and 401k contribution (all benefits are subject to eligibility requirements).


Department: (Product & Brand Marketing - St)

Equal Employment Opportunity

CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer.  It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Where To Apply

Please visit our website to apply:

Federal Disc/Physical Demand

Note:  The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs.


The associate is primarily seated while performing the duties of the position.  Occasional walking or standing is required.  The hands are regularly used to write, type, key and handle or feel small controls and objects.  The associate must frequently talk and hear.  Weights up to 25 pounds are occasionally lifted.

Sponsorship in US

Must be eligible to work in the U.S. without Sponsorship


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