CareFirst Careers

Product Manager - Lifecycle (Health Care Insurance background required/Non-IT role) (Hybrid)

This job posting is no longer active

Resp & Qualifications

The Product Manager - Lifecycle is responsible for developing and managing products through the product life cycle for the Specialty/Ancillary market.  The Product Manager is responsible for championing and growing product lines to meet financial and divisional goals, and to align with our brand and user experience. Product Manager - Product Development will conceive of and produce executive level product analyses and recommendations for Senior Leadership that include what products to retain and what products to retire based on data.  They will produce competitive product and pricing analyses to demonstrate areas of opportunity and implement strategies to capture those opportunities within assigned product lines. 


  • Serve as a representative building relationships with other departments to collaboratively propose and partner on product development and implementation to introduce new product components or enhance existing products or product lines. Collaborate on resolving operational issues related to maintaining product levels and achieving organizational goals.

  • Partner with Manager, Product Lifecyle and Director, Product Life Cycle to identify short and long-range strategies as well as resources needed for product expansion and contraction within organization. View product portfolio comprehensively to assess the breadth and depth of product offerings. Provide product insight and direction to optimize new product launches. Conduct and manage primary and secondary market research products, including partnering with marketing and sales to leverage findings into successful product launch.

  • Analyze data and make strategic recommendations including recommending pricing strategies, and monitoring budget and expenditures. Analyze, interpret, and translate data both internally and externally to understand target markets and opportunities. Monitor the market; competitive, technology, and regulatory environments. Perform operational tasks within the product lifecycle to include new product introduction, planning and scheduling, availability, and dashboard management.


Education Level: Bachelor's Degree  Marketing, Business or related field OR In lieu of a Bachelor's degree, an additional 4 years of relevant work experience is required in addition to the required work experience.

Experience: 3 years product analysis, product management or related business experience

Preferred Experience:  Product management experience in any of the following, Stop Loss, Life & Disability, WellBeing.

Knowledge, Skills and Abilities (KSAs)

  • Highly developed analytical skills and must be able to effectively communicate complex marketing and business related issues to a diverse audience (both written and orally).

  • Ability to build productive relationships, be effective in individual and group meetings, be skilled in conflict resolution negotiations, and be able to lead and work effectively on cross-functional teams.

  • Aggressive in desire to produce innovative alternatives, and be willing to defend suggestions in varied circumstances.

  • Proficient in Word, Excel, and Powerpoint

Salary Range: $69,120 - $137,280


Salary Range Disclaimer

Salary will be based on education, location, experience, certifications, etc. In addition to your salary, CareFirst offers benefits such as a comprehensive benefits package, incentive and recognition programs, and 401k contribution (all benefits are subject to eligibility requirements).


Department: (Product & Brand Marketing - St)

Equal Employment Opportunity

CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer.  It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Where To Apply

Please visit our website to apply:

Federal Disc/Physical Demand

Note:  The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs.


The associate is primarily seated while performing the duties of the position.  Occasional walking or standing is required.  The hands are regularly used to write, type, key and handle or feel small controls and objects.  The associate must frequently talk and hear.  Weights up to 25 pounds are occasionally lifted.

Sponsorship in US

Must be eligible to work in the U.S. without Sponsorship


Not finding the right job?
Stay informed about future openings by joining one of our Talent Networks!

Learn more about Information Technology