CareFirst Careers

Manager, Digital Products (HYBRID)

Resp & Qualifications


Manages product lifecycle for products in a product family. Assess product performance, forecast sales in line with sales objectives. Lead product pricing, packaging, positioning and P&L. Conduct market assessment and lavage insights to enhance products.  Serve as expert in product family.


  • Manages market segment business and action plans in line with company direction. Provide direct support to the organization in all designated market segments, by serving as the subject matter expert; assisting in strategic planning; operations process improvement assistance; present presentations and trainings to internal and external stakeholders including Sales and clients. Meets market revenue and margin objectives by optimizing product offering, service, customer experience and costs. Provide subject matter expertise and leadership to all areas of the company related to Market regulations, policies and nuances, and serve as an advisor on related implementations and task forces.
  • Manage and assist in the development of products and features for assigned Market(s). Identify differentiated, innovative and value-added benefits to succeed in highly competitive market. Improves market revenue and profit performance by recommending product and packaging development programs; providing customer and competitor perspectives; coordinating introduction timetables with related departments.
  • For assigned Market(s), manage and assist in the facilitation of multidisciplinary product development or product implementation teams. Serve as business owner, point person and consensus builder for marketing, product, and strategic issues balancing customer needs, financial requirements and corporate strategic goals. Manage and assist in the monitoring of profitability, enrollment, customer satisfaction, and market and competitor trends in order to recommend new products, product enhancements, or product retirements. Develop monthly updates and presentation of quarterly comprehensive closing documents to staff in order to gauge Markets performance and to summarize key findings and trends.
  • Hire, train and manage multidisciplinary teams to develop and publish annual product/segment plan. Responsible for P&L for portfolio. Lead staff in an effort to develop, launch and manage products and process improvements for designated products and segments.  Provide strategic direction to staff, review their work, manage workload and make critical decisions about priorities of associates. Supports field staff by answering questions, responding to requests. 

This position manages people.


Education Level: Bachelor's Degree OR in lieu of a Bachelor's degree, an additional 4 years of relevant work experience is required in addition to the required work experience.

Licenses/Certifications Upon Hire:

  • Professional Certified Marketer-AMA.

Experience: 5 years' experience leading matrix digital product management teams utilizing agile development methodologies with 2 years translating business strategy into digital product roadmaps. 1-year supervisory experience or demonstrated progressive leadership.

Knowledge, Skills and Abilities (KSAs)

  • Knowledge of marketing principles, such as web advertising, performance, and direct response marketing.
  • Knowledge of business and management principles involved in strategic planning, resource allocation, human resources modeling, leadership technique, production methods, and coordination of people and resources.
  • Ability to recognize, analyze, and solve a variety of problems.
  • Excellent communication skills both written and verbal.
  • Ability to partner and lead across an organization to develop marketing communication campaigns and programs.
  • Must be able to meet established deadlines and handle multiple customer service demands from internal and external customers, within set expectations for service excellence. Must be able to effectively communicate and provide positive customer service to every internal and external customer, including customers who may be demanding or otherwise challenging.

Salary Range: $118,960 - $220,820

Salary Range Disclaimer

The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the work is being performed. This compensation range is specific and considers factors such as (but not limited to) the scope and responsibilites of the position, the candidate's work experience, education/training, internal peer equity, and market and business consideration. It is not typical for an individual to be hired at the top of the range, as compensation decisions depend on each case's facts and circumstances, including but not limited to experience, internal equity, and location. In addition to your compensation, CareFirst offers a comprehensive benefits package, various incentive programs/plans, and 401k contribution programs/plans (all benefits/incentives are subject to eligibility requirements).


Healthcare Analytics 

Equal Employment Opportunity

CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer.  It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Where To Apply

Please visit our website to apply:

Federal Disc/Physical Demand

Note:  The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs.


The associate is primarily seated while performing the duties of the position.  Occasional walking or standing is required.  The hands are regularly used to write, type, key and handle or feel small controls and objects.  The associate must frequently talk and hear.  Weights up to 25 pounds are occasionally lifted.

Sponsorship in US

Must be eligible to work in the U.S. without Sponsorship


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