CareFirst Careers

Product Manager (Hybrid)

Resp & Qualifications

Develops and Implements strategy for the company's product line and is responsible for the product planning and execution throughout the Product Lifecycle, including gathering and prioritizing product and customer requirements, defining the product vision. Working with Product Owners, IT, and other stakeholders to prioritize product and customer requirements against the business strategy, product roadmap, and value drivers.  Partners closely with engineering to ensure we deliver winning products that meet CareFirst and member needs. Oversees the product roadmap development process ensuring it includes the UX, design teams, operations managers, engineering managers, and finance teams. Confirms project deadlines with support from the product owners and delivery team. To ensure the product development stages meet internal and external stakeholders. expectations.  Also, provide timely and accurate communication of updates to the product's overall deployment. Reports on product performance using latent and predictive data to confirm that product performance meets high-reliability standards. Ensuring overall product success. CareFirst is undertaking a digital and platform transformation effort which requires enterprise agility paired with the retooling of our technology stack to speed delivery and expand our reach.  The Care to Pay Value Stream team is leading this charge by driving modernization of our core administrative platforms and capabilities. To drive this transformation, the Technical Delivery Product Manager is a leadership role focused on executing our platform roadmap through the delivery Value Stream objectives.


  • Leads the entire product management life cycle -Translates business strategy are reflected in downstream product processes.  Ensures all stakeholder's features, requirements, and acceptance criteria support delivery and testing of new products and features. May also manage beta programs, manage the development of product marketing materials and technical documentation.  Ensure new products align with and supports existing products where applicable.
  • Leverages research market research as inputs into the product roadmap to confirm market demand.  Done by gathering feedback from customers and analyzing product landscape, updates existing products and new technologies. Ensures Product Owners' backlogs incorporates this data in their prioritization processes.
  • Defines the product roadmap showing the value derived at each delivery of functionality milestones.  These milestones do not dictate architecture; they define features or capabilities, normally documented through business strategy and translation of that strategy into workflows, user stories, or required features.
  • Responsible and/or assists with go-to market strategy and launches for new products; facilitates product release with product owners, engineering, sales, supply chain, etc.; educates internal and external stakeholders.  Will also develops/delivers product presentations.
  • Facilitates marketing and stakeholder communications for all products including clear ability to translate technical solutions into value proposition.
  • Works with finance, where applicable, to define revenue drivers and pricing to ensure competitiveness in the market as well as financial profitability in the marketplace.
  • Identifies and documents Market information including competitive analysis, threats, trends and information that would be helpful to management, sales and marketing.

Leads a team utilizing a matrix management system.


Education Level: Bachelor's Degree in Product Management, Engineering, Information Technology or related field OR in lieu of a Bachelor's degree, an additional 4 years of relevant work experience is required in addition to the required work experience.


  • Certified Product Manager (CPM)-AIPMM Upon Hire Preferred.
  • Certified Product Marketing Manager (CPMM)-AIPMM Upon Hire Preferred.

Experience: 10 years' experience product management and/or product owner experience.

Knowledge, Skills and Abilities (KSAs)

  • Proficient in project planning and life cycle development.
  • Excellent communication skills both written and verbal.
  • Proficient in Agile methodologies, principles, and procedures.
  • Ability to use Product KPIs and business metrics to optimize the product.
  • Ability to recognize, analyze, and solve a variety of problems.
  • Ability to analyze, organize and prioritize work while meeting multiple deadlines.
  • Must be able to meet established deadlines and handle multiple customer service demands from internal and external customers, within set expectations for service excellence. Must be able to effectively communicate and provide positive customer service to every internal and external customer, including customers who may be demanding or otherwise challenging.


Salary Range: $121,920 - $217,932

Salary Range Disclaimer

The disclosed range estimate has not been adjusted for the applicable geographic differential associated with the location at which the work is being performed. This compensation range is specific and considers factors such as (but not limited to) the scope and responsibilites of the position, the candidate's work experience, education/training, internal peer equity, and market and business consideration. It is not typical for an individual to be hired at the top of the range, as compensation decisions depend on each case's facts and circumstances, including but not limited to experience, internal equity, and location. In addition to your compensation, CareFirst offers a comprehensive benefits package, various incentive programs/plans, and 401k contribution programs/plans (all benefits/incentives are subject to eligibility requirements).


Facets Integration Delivery an

Equal Employment Opportunity

CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer.  It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Where To Apply

Please visit our website to apply:

Federal Disc/Physical Demand

Note:  The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs.


The associate is primarily seated while performing the duties of the position.  Occasional walking or standing is required.  The hands are regularly used to write, type, key and handle or feel small controls and objects.  The associate must frequently talk and hear.  Weights up to 25 pounds are occasionally lifted.

Sponsorship in US

Must be eligible to work in the U.S. without Sponsorship


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