CareFirst Careers

Multimedia Communications Representative

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Resp & Qualifications

PRINCIPAL ACCOUNTABILITIES: Under the supervision of the Manager of Associate Communications & Media Relations, the Multimedia Communications Representative’s accountabilities include but are not limited to:

1. Researches, writes and obtains approvals on daily corporate news for communication to associates and other stakeholders in a timely and understandable fashion through the corporate intranet, CareFirst Community website, company-wide or targeted associate email and other electronic, print or multimedia communications. Follows AP style and CareFirst style of written communications. Contributes to development of strategies and plans to communicate key corporate initiatives to associates.

2. Writes, edits, produces and/or distributes other strategic communications as needed – particularly in the event of urgent or crisis situations. This includes the development of communication plans, talking points and emergency communications for internal and external audiences. These are sometimes but not always related to corporate initiatives, company-wide campaigns or community outreach projects, and can include creation of recap reports.

3. Contributes to the editing and production of the Daily Download and Weekly Upload emails for Media Relations and Associate Communications, respectively. May also support editing and production of Community Affairs e-newsletter. Uses news judgment to organize articles in the emails related to their impact on or relevance to associates and other stakeholders. When necessary, writes or edits headlines and teaser text for the purpose of gaining readers’ attention.

4. Works with area’s web developer and IT staff to maintain the corporate intranet as a medium for communicating and archiving CareFirst news and information. Collaborates on design of information that enhances the user’s understanding of the online content. Writes headlines and teaser text that will attract readers’ interest and attention.

5. Assists in gathering, editing and producing visual and audio messages that could be used for the corporate intranet and company’s external websites. This includes, but is not limited to, infographics, photo slideshows, videos and podcasts.

6. Provides communications support when necessary for Media and Community Relations functions. This could include development of press releases, talking points, media advisories and social media posts as well as updating content on the CareFirst Community website.

7. Assists in reviews of content created by other internal teams for publication via email, the corporate intranet, CareFirst community website, or other online or printed communications methods. Also works with interns and other contributing writers for the same purpose.



  • A BS/BA degree or greater, preferably in communications, public relations, journalism, video/film or a related field.
  • A minimum of one year of experience in communications.
  • A working knowledge of digital photography and computer-based video- and photo-editing software and film equipment.
  • A working knowledge of graphic design software.
  • A working knowledge of website design, technology, and editing principles.
  • A working knowledge of content management systems.
  • A working knowledge of web-based communications tools.
  • Experience with social media technology and applications.


  • Very strong oral, written and multimedia communication skills.
  • Photography and photo editing skills.
  • Ability to develop audio and video content for electronic and web-based applications.
  • IBM/PC skills, including familiarity with MS Office applications and Adobe software.
  • The ability to think strategically, make decisions quickly, and work well under tight deadline pressure
  • The ability to work well with and manage expectations of management and senior management of the organization.
  • Strong ability to quickly understand and comprehend the situation/inquiry, and accurately evaluate the appropriateness of the response.
  • Proven interpersonal, organizational, and project management skills.
  • The ability to work well independently and as part of a team.
  • The ability to meet strict deadlines and manage multiple tasks.
  • The ability to travel occasionally within the region to other corporate sites.


  • Ability to coordinate public relations activities within a dynamic environment in order to create a clear positioning of a message to various audiences.
  • Ability to communicate to diverse audiences through a variety of methods and in a timely fashion.
  • Clear understanding of the strategic direction of the company and the role internal and external communication play in support of that direction.
  • Experience in corporate communications.
  • Knowledge of the CareFirst brand and logo guidelines.


Department: Associate Communications

Equal Employment Opportunity

CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer.  It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Hire Range Disclaimer

Actual salary will be based on relevant job experience and work history.

Where To Apply

Please visit our website to apply:

Closing Date

Please apply before: 7/15/2018

Federal Disc/Physical Demand

Note: The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs.

PHYSICAL DEMANDS: The physical demands described here are representative of those that must be met by an associate to successfully perform the essential duties and responsibilities of the position. Requirement may be modified to accommodate individuals with disabilities. The associate is primarily seated while performing the duties of the position. Occasional walking or standing is required. The hands are used regularly to write, type, key and handle or feel small controls and objects. The associate must frequently talk and hear. Weights of up to 25 pounds are occasionally lifted. Travel among CareFirst sites is required.

Sponsorship in US

Must be eligible to work in the U.S. without Sponsorship

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