CareFirst Careers

Lead Communications Analyst

Resp & Qualifications


Under the direction of the Manager, FEP Strategic Communications, this associate will be charged with creating, managing, and delivering FEPOC executive-leadership meetings, conferences meetings, and events that are accurate, on budget, and on time. The associate will be accountable for input into the communication strategy, creating the detailed project work plan and timeline with clearly defined deliverables, dates and accountable personnel. The associate will oversee the execution of the work plan and will advise stakeholders of project status and implementation milestones.

The associate will coordinate and facilitate Plan-facing and Executive-level meeting and events and conferences across various stakeholders and act as liaison to communicate related deadlines and activities.


As a Lead Communications Analyst (Events & Conferences), the incumbent will work with Strategic Communications leadership to develop strategic communication events, plans and associated materials, managing the creation and tracking of various work plans.

The associate will work with internal CareFirst and FEPOC teams including Legal, Procurement, Finance, Contracting and Compliance, to help develop event and conferences strategies. Associate will conduct contract reviews for activities related to conference and events (room blocks, hotel and event space, catering, entertainment, etc.); manger vendors for conference and event related software; formulate budgets, work and project plans, and deliver solutions to meet FEPOC needs.

Associate is also responsible for representing the department with CareFirst management and tracking all activities related to events and conferences and the associated communications including, letters, web content, and promotional materials.

Associate must work independently and be able to manage multiple projects with time sensitive deadlines, in order to impact conference attendance which directly affect the success of FEPOC.


Conference and Event Management

Manage all phases of the event and conference project planning life cycle process (including, site/venue selection, contract management, budgeting/financial management, and event execution) which includes monitoring progress, serving as resource to divisional management regarding the project, preparing documentation for appropriate management, executive staff, and various committees, preparing staff updates as required for various committees and various levels of management. Manage project work for initiatives with scope crossing multiple segments and products and high profile corporate projects (task, sequencing, milestones, risk, and contingencies) to ensure that the conference or event is launched on time, on budget and within time constraints. Review detailed plans to ensure that the implementation meets defined expectations and are in accordance with overall goals.

Work closely with the Strategic Communications Manager and other FEPOC leadership to communicate activities related to events and conferences. Acts as the point of contact with key internal and external stakeholders to ensure all event and conferences are executed thoroughly, accurately and timely.

Acts as liaison across multiple areas to ensure effective and efficient goals, scope, progress and completion of projects. Work with the Strategic Communications Manager to coordinate issues, and externally when necessary, to promote accurately represented information.

Submit requests to Graphics with all required changes and provide clear direction on copy, branding and overall look and feel of materials. Make sure all changes are completed and accurate.

Interact with all levels of FEPOC, internal and external clients, and CareFirst support services (Legal, Operations, Procurement, etc.). Respond quickly to accurately incorporate comments and requested changes. Provide updates to leadership and executive staff as required.

Actively participate in brainstorming sessions to generate ideas, research collateral distribution and ensure delivery of materials and events.

Develop and maintain SOPs for events and conferences; maintain history of event and conference materials and plans.

Candidate must have the ability to bring a customer service perspective to the management of meetings, events and conferences.

Communications Specialist

  • Support Communications Manager, including attending leadership and project meetings, providing strategic insight, presenting overview of events and conference to other associates and ensuring all related commitments are met.
    • Develop ways to evaluate effectiveness of events and conferences with metrics and reporting to management. Initiate ideas to enhance conference and events services.
    • Understand various audiences and the use of communication channels and how best to communicate through each channel (email, print, etc) to promote events and conferences.

    • Think logically and strategically to advance the effectiveness of conferences and event vehicles in delivering and reinforcing company messages and activities.

    • Collaborate with, oversee, implement and adhere to brand style guide and consistencies in the presentations of event and conference materials and content.

    • Take the initiative to keep abreast of pertinent industry trends.


• Provide direction and motivation to multi-disciplinary team. Work with team to set priorities and ensure proper communication about events and conferences across divisions. Troubleshoot problems and resolve issues.

• Serve as a mentor to interns and communications analysts to provide general training and feedback on events and conferences development; event content review; web site and conference management technology usage; and other event communications related management tasks.


  • A college degree in communications, marketing, business or a related field and a minimum of 7 years of professional event and conference planning experience
  • Excellent organizational and coordination skills
  • Effective presentation, negotiation and influencing skills to interface with all levels of management
  • A keen attention to detail and the ability to prioritize and manage a variety of tasks simultaneously; sometimes under pressure and often with tight deadlines
  • Ability to establish strong relationships across departments, and with leaders at all levels, and an understanding of client needs, the consumer experience, marketing strategy, financial management, and operational capabilities
  • Must be professional, organized, enthusiastic and a team player who can work independently in a matrixed, fast-paced environment


Thorough understanding of event planning strategies, including site selection and sourcing; ability to create and manage work plans, oral and presentation skills; ability to work independently and in collaboration with associates across departmental lines; negotiation and financial management skills.


Knowledge and experience using conference related software and tools (Cvent and CrowdCompass). Possess a CMP (Certified Event Planner) certification.

In addition to the required qualifications, an understanding of government event planning regulations and experience dealing with government regulations and financial requirements is also preferred.


Department: Plan Communication

Equal Employment Opportunity

CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer.  It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Hire Range Disclaimer

Actual salary will be based on relevant job experience and work history.

Where To Apply

Please visit our website to apply:

Closing Date

Please apply before: 02/28/2019

Federal Disc/Physical Demand

Note:  The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs.


The physical demands described here are representative of those that must be met by an associate to perform the essential duties and responsibilities of the position successfully. Requirements may be modified to accommodate individuals with disabilities.

The associate is primarily seated while performing the duties of the position. Occasional walking or standing is required. The hands are regularly used to write, type, key and handle or feel small controls and objects. The associate must frequently talk and hear. Weights of up to 25 pounds are occasionally lifted. Travel related to site selection and conference delivery and execution is required (approximately 6-8 times per year); some evening and weekends are required. Local travel between the Owings Mills, Canton and Washington, D.C. based offices will be required on occasion.

Must be able to effectively work in a fast paced environment with frequently changing priorities, deadlines, and workloads that can be variable for long periods of time. Must be able to meet established deadlines and handle multiple customer service demands from internal and external customers, within set expectations for service excellence. Must be able to effectively communicate and provide positive customer service to every internal and external customer, including customers who may be demanding or otherwise challenging.

Sponsorship in US

Must be eligible to work in the U.S. without Sponsorship

Learn more about Business Operations