CareFirst Careers

Small Market New Business Consultant

Resp & Qualifications

This position is responsible for representing CareFirst BlueCross BlueShield in prospecting, evaluating, planning and negotiating with clients and brokers using consultative selling skills in order to aggressively grow New Business in the 2-50 group market segment (DC, VA, MSGR and MD Parity).  New sales for this book of business will be primarily generated through the use of Brokers/Direct Sales/Public and Private Exchanges.


  1. Aggressively grow new business for medical products in the 2-50 sized group market segment.  Products to include PPO, BlueChoice HMO and HealthyBlue, dental, vision, life products and USABle ancillary products.  Ensure appropriate update of Sales strategy/sales activities documentation on a monthly basis.
  2. Develop strong Broker relationships utilizing strategic and consultative selling skills both in person and through electronic communication.  
  3. Provide documented formal training of assigned Brokers/FSPs/GPs throughout the year including the use of virtual training technology where appropriate.  Must be able to create and effectively conduct training presentations on all medical and ancillary products.  Training should include topics including CareFirst’s Total Cost Care Initiative, PCMH, wellness, applicable policies and procedures and related updates to Health Care Reform at the State and Federal level.  
  4. Management and coaching of assigned Brokers/FSPs/GPs to ensure paperwork and enrollment process is followed correctly. Take appropriate action where necessary to ensure that distribution partners are following CareFirst guidelines.


Required:  Bachelor’s degree and 3-5 years sales experience or equivalent; license to sell health and life insurance in Maryland, DC and Virginia; valid driver’s license.  Knowledge of Health Insurance Industry and Distribution Channels

Abilities/Skills:  Communication skills that can be used at all levels of CareFirst from Vice President to staff member and externally; must be able to sell on a direct basis and through an intermediary; to analytically make decisions relative to requirements and policy in the 2-50 group market segment; organizational, strategic thinking and time management skills. 

Preferred:  1-3 years sales experience with a health insurer; a thorough understanding of the CareFirst distribution system, compensation arrangements, pricing methodologies, product portfolio, eligibility requirements and competitor products in the 2-50 market.


Department: SM SBU 2-50 New Business MD

Equal Employment Opportunity

CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer.  It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Hire Range Disclaimer

Actual salary will be based on relevant job experience and work history.

Where To Apply

Please visit our website to apply:

Closing Date

Please apply before: 09/28/2019

Federal Disc/Physical Demand

Note:  The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs.


The associate is primarily seated while performing the duties of the position.  Occasional walking or standing is required.  The hands are regularly used to write, type, key and handle or feel small controls and objects.  The associate must frequently talk and hear.  Weights up to 25 pounds are occasionally lifted.

Sponsorship in US

Must be eligible to work in the U.S. without Sponsorship

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