Resp & Qualifications
The role is responsible for ensuring that CareFirst’s digital technology plans and IT Strategy is aligned with the CareFirst 5-3-1 business strategy. This leader champions the use of information and technology in business model design and all aspects of the business to create business success. This leader is empowered to execute on some or all digital initiatives.
The details below describe the responsibilities, team and skills for the role, although, in practice, the person taking this role may combine this role with strategy & planning, technology, digital marketing, and business process management.
- Works with board members, the CEO, business leaders, the CIO, BIO’s, CISO, the chief marketing officer (CMO) and other C-level executives to execute the digital vision for CareFirst and to identify the opportunities for differentiating digital capabilities and solutions.
- Leads the process to identify and evaluate internal digital capabilities and strengths. Assesses external digital opportunities and threats as key inputs to making the best decisions on business strategy, given the digital reality of the healthcare market.
- Leads the development of the digital business strategy and roadmap and ensures its integration with the enterprise strategic planning process, and the resulting business strategy and plans. Provides a single point of coordination and executive oversight for all digital initiatives and transformation projects.
- Ensures that the enterprise is developing the digital assets and capabilities that will be needed to enable and grow the business over the next 3-5 years.
- Acts as a champion and change agent in leading the organizational changes required to create and sustain enterprise digital capabilities.
- Acts as a thought leader on emerging digital business models and technologies, articulating the digital future and the enterprise's role in it internally and externally.
- Manages a team of analysts, technologists and champions in executing the enterprise's digital business mission. Incubates new enterprise capabilities leveraging the Digital Factory and other assets at their disposal.
- Partners with the CIO and IT organization to develop and exploit new digital business solutions and to create a competitive edge for CareFirst.
- Partners with the HR function to build digital talent in the enterprise.
Governance and Key Relationships
Creates and facilitates a digital strategy board or digital council that meets every quarter and participates in the following governance domains: business strategy and planning, enterprise architecture, IT strategy and planning, and marketing strategy and planning.
This position will influence and build strategic relationships with the following key stakeholders:
- The CEO, ELT, and the Board — must deeply engage with these stakeholders in a two-way dialogue to understand the highest-level goals of the enterprise as input to the digital strategy, and to ensure all of these stakeholders understand the key digital issues for internal planning and external communication.
- The BIO’s and senior IT leadership team — Most, if not all, digital initiatives will be implemented or integrated into the internal IT assets and capabilities, or cloud-based services, with deep implications for IT. This leader needs to build a strong partnership with the various IT and business organizations to execute the digital strategy.
- The CMO and digital marketing officer — Given that a lot of digital business initiatives are customer-experience-centric, this leader will work with the CMO (owner of the customer interface) to ensure that the digital front-office assets, capabilities and campaigns are integrated with the digital back office and digital head office, and also with a long-term, digital business strategy.
- Head of HR — Part of the digital business strategy will be to plan for, source and develop digital talent. An external digital business focus has to be married with an internal digital workplace focus. There is a need to partner with HR to create that digital workplace. This involves strategic workforce planning, and to develop a strategy to close in digital skills and competencies and internal tools and technologies that are key to the execution of the digital business strategy.
- Business unit executives — solicit input and gain an understanding of the digital business issues and opportunities from each business unit, integrating them into the development of the enterprise digital business strategy.
- The external digital community — establish and maintain strategic partnerships with academia, informationally intensive/advanced industries, online communities and technology vendors to advance the enterprise's digital capabilities.
A bachelor's or master's degree in business, engineering or computer science or related field, or equivalent work experience. Additional education or experience in marketing as well as information and technology discipline are desirable.
- Fifteen or more years of business experience, ideally in business or IT management; ideally with some independent P&L responsibilities
- Ten or more years of progressive leadership experience in leading cross-functional teams and enterprise-wide programs, operating and influencing effectively across the organization and within complex contexts
- Preferably ten or more years of experience in information-intensive industries or digitally advanced enterprises; healthcare experience is highly desirable.
- Experience in innovating business models and developing new channels, business models or business transformation
- Strategy and management consulting experience desirable
- Deep understanding of the evolving digital world on both the demand side (how people/companies are using technology) and the supply side (emerging technologies)
- Extensive knowledge of digital marketing, analytics, omnichannel integration, data integration and CRM
- Strong business acumen, including domain-specific knowledge of CareFirst and our business structure and goals
- Excellent analytical, strategic conceptual thinking and consulting skills
- Strong influence and negotiation skills
- Ability to effectively drive people, process and technology change in a dynamic and complex operating environment
- Excellent oral and written communication skills, including the ability to explain digital concepts and technologies to business leaders, as well as business concepts to technologists
Chief Information Officer
Equal Employment Opportunity
CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer. It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.
Hire Range Disclaimer
Actual salary will be based on relevant job experience and work history.
Where To Apply
Please visit our website to apply: www.carefirst.com/careers
Please apply before: 11/23/2019
Federal Disc/Physical Demand
Note: The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs.
The associate is primarily seated while performing the duties of the position. Occasional walking or standing is required. The hands are regularly used to write, type, key and handle or feel small controls and objects. The associate must frequently talk and hear. Weights of up to 25 pounds are occasionally lifted.
Sponsorship in US
Must be eligible to work in the U.S. without Sponsorship