CareFirst Careers

Product Manager - Health Insurance Core and Ancillary Product Lines

Resp & Qualifications

At CareFirst BlueCross BlueShield, we’re building the future of healthcare with the widest coverage and the largest network for medical, dental and vision insurance in Maryland, Washington, D.C. and Northern Virginia. Every day, we make a meaningful difference in the communities where we both live and work. We solve real problems for the people we serve with equal parts empathy and urgency-simplifying the complex, delivering tailored solutions and stepping forward with new ideas. Join an inspired, collaborative team that's building the healthcare experience we want for our families.

The Product Manager is responsible for championing and growing product lines to meet the needs of the community we serve while hitting enrollment and financial targets and developing an experience that aligns with our brand promise. Product Manager will conceive of and produce executive level product analyses and recommendations for Senior Leadership that include what products to optimize and what products to retire based on data. They will produce competitive product and pricing analyses to demonstrate areas of opportunity and implement strategies to capture those opportunities within assigned product lines. The Product Manager is responsible for coordinating the activities required to bring the product to market and mitigating issues related to pricing,positioning, distribution, and the sale of products within their assigned portfolio. They will apply professional knowledge to resolve any issues by aligning solutions with organizational policies and procedures. 
Serve as a leader in building relationships with other departments to collaboratively propose and partner on product development and implementation to introduce new product components or enhance existing products or product lines. Collaborate on resolving issues related to maintaining product levels and achieving organizational goals. 
Analyze data and make strategic recommendations including recommending pricing strategies, and monitoring budget and expenditures. Analyze, interpret, and translate data both internally and externally to understand target markets and opportunities. Monitor the market; competitive, technology, and regulatory environments. Perform tasks within the product lifecycle to include new product introduction, planning and scheduling, availability, and dashboard management. 

Partner with Managers and Directors to identify short and long-range strategies as well as resources needed for product expansion and contraction within organization. View product portfolio comprehensively to assess the breadth and depth of product offerings. Provide product insight and direction to optimize new product launches. Conduct and manage primary and secondary market research products, including partnering with marketing and sales to leverage findings into successful product launch. 
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 
Education Level:Bachelor's Degree 
Education Details:Marketing, Business or related field 
Experience: 3 years product analysis, product management or related business experience 
In Lieu of Education 
In lieu of a Bachelor's degree, an additional 4 years of relevant work experience is required in addition to the required work experience. 
Knowledge, Skills and Abilities (KSAs) 
Highly developed analytical skills and must be able to effectively communicate complex marketing and business-related issues to a diverse audience (both written and orally). 
Ability to build productive relationships, be effective in individual and group meetings, be skilled in conflict resolution negotiations, and be able to lead and work effectively on cross-functional teams. 
Aggressive in desire to produce innovative alternatives and be willing to defend suggestions in varied circumstances. 
Proficient in Word, Excel, and PowerPoint 


Equal Employment Opportunity

CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer.  It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Hire Range Disclaimer

Actual salary will be based on relevant job experience and work history.

Where To Apply

Please visit our website to apply:

Federal Disc/Physical Demand

Note:  The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs.


The associate is primarily seated while performing the duties of the position.  Occasional walking or standing is required.  The hands are regularly used to write, type, key and handle or feel small controls and objects.  The associate must frequently talk and hear.  Weights up to 25 pounds are occasionally lifted.

Sponsorship in US

Must be eligible to work in the U.S. without Sponsorship

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