CareFirst Careers

Product Portfolio Manager - Health Insurance Core and Ancillary Product Lines

Resp & Qualifications

At CareFirst BlueCross BlueShield, we’re building the future of healthcare with the widest coverage and the largest network for medical, dental and vision insurance in Maryland, Washington, D.C. and Northern Virginia. Every day, we make a meaningful difference in the communities where we both live and work. We solve real problems for the people we serve with equal parts empathy and urgency-simplifying the complex, delivering tailored solutions and stepping forward with new ideas. Join an inspired, collaborative team that's building the healthcare experience we want for our families.

The Product Portfolio Manager is responsible for driving product portfolio management, product operation, and product lifecycle design activities while working across the company to develop processes to mediate the gaps. In addition, the incumbent is responsible for building partnerships with other business functions to improve product development efficiency, execution alignment, and time-to-market. Drive monthly, quarterly, and annual portfolio presentation and planning across the company. Track budget for various product development and research programs and provide analysis for strategic product planning. Understand, assess, and improve Product Development Lifecycle internal processes.


Provide direct support to the organization in all designated product segments, by serving as the subject matter expert; assisting in strategic planning; operations process improvement assistance; assistance in operational staff training; making presentations to accounts and brokers; conducting broker training, conducting Sales training; conducting large scale employee/member or prospect meetings. Provide subject matter expertise and leadership to all areas of the company related to Market regulations, policies and nuances, and serve as an advisor on related implementations and task forces.

Manage and assist in the development of new products and features for assigned market segments. Identify differentiated, innovative and value-added benefits to succeed in highly competitive market. Determine the strategic fit of product portfolio and develop strategies to target high growth and profitable customer segments. As products are developed or modified, ensure that they are consistent with overall corporate strategic direction. On continual basis, engage in comprehensive product life cycle management for all products.

Manage and assist in the analysis, evaluation, quantification, and determination of future marketplace opportunities to create product and segment strategies balancing customer needs, financial requirements and corporate strategic goals. Maintain market focus by utilizing primary and secondary marketing research and by engaging feedback from accounts and brokers. Lead multidisciplinary teams to develop and publish annual product/segment plan.

For assigned Market, manage and assist in the facilitation of multidisciplinary product development or product implementation teams. Serve as business owner, point person and consensus builder for marketing, product, and strategic issues. For assigned Market, manage and assist in the monitoring of profitability, enrollment, customer satisfaction, and market and competitor trends in order to recommend new products, product enhancements, or product retirements. Develop monthly updates and presentation of quarterly comprehensive closing documents to marketing staff in order to gauge Market’s performance and to summarize key findings and trends.

Lead the Go-to-Market efforts for the portfolio and communicate both internally and externally regarding portfolio design and tactical positioning. Influence teams and various internal stakeholders to achieve set objectives while remaining true to our values and competencies. Present and sell strategic recommendations to the CEO and to Executive Management. Serve as Market "champion" and spokesperson, to ensure that potential internal investors at all levels of the organization are attracted to and fully informed of products' and segments' marketability, profitability, and fit within the changing marketplace.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education Level: Bachelor's Degree
Education Details: Marketing, Business or related field
Experience: 5 years demonstrated product management/product analysis or related experience

In Lieu of Education

In lieu of a Bachelor's degree, an additional 4 years of relevant work experience is required in addition to the required work experience.

Knowledge, Skills and Abilities (KSAs) Proficiency
Highly developed analytical skills and must be able to effectively communicate complex marketing and business related issues to a diverse audience (both written and orally). Advanced
Ability to build productive relationships, be effective in individual and group meetings, be skilled in conflict resolution negotiations, and be able to lead and work effectively on cross-functional teams. Advanced
Aggressive in desire to produce innovative alternatives, and be willing to defend suggestions in varied circumstances. Advanced
Proficient in Word, Excel, and Powerpoint Advanced

Additional Skills and Abilities

The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs. Must be able to effectively work in a fast-paced environment with frequently changing priorities, deadlines, and workloads that can be variable for long periods of time. Must be able to meet established deadlines and handle multiple customer service demands from internal and external customers, within set expectations for service excellence. Must be able to effectively communicate and provide positive customer service to every internal and external customer, including customers who may be demanding or otherwise challenging.


Equal Employment Opportunity

CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer.  It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Hire Range Disclaimer

Actual salary will be based on relevant job experience and work history.

Where To Apply

Please visit our website to apply:

Closing Date

Federal Disc/Physical Demand

Note:  The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs.


The associate is primarily seated while performing the duties of the position.  Occasional walking or standing is required.  The hands are regularly used to write, type, key and handle or feel small controls and objects.  The associate must frequently talk and hear.  Weights up to 25 pounds are occasionally lifted.

Sponsorship in US

Must be eligible to work in the U.S. without Sponsorship

Not finding the right job?
Stay informed about future openings by joining one of our Talent Networks!

Learn more about