CareFirst Careers

Associate Product Manager - Health Insurance Core and Ancillary Product Lines

Resp & Qualifications

At CareFirst BlueCross BlueShield, we’re building the future of healthcare with the widest coverage and the largest network for medical, dental and vision insurance in Maryland, Washington, D.C. and Northern Virginia. Every day, we make a meaningful difference in the communities where we both live and work. We solve real problems for the people we serve with equal parts empathy and urgency-simplifying the complex, delivering tailored solutions and stepping forward with new ideas. Join an inspired, collaborative team that's building the healthcare experience we want for our families.

The Associate Product Manager - Health Insurance Core and Ancillary Product Lines  is responsible to support the Product Lifecycle team by researching and then providing product analyses and competitive product and pricing trends both internally and externally that impact CareFirst product lines.  The Associate Product Manager- Life cycle will work with multiple stakeholders to enhance existing products by coordinating the activities required to bring the product to market and mitigates issues related to the operation, distribution, and supply of products within their assigned portfolio.


Supports product lifecycle team by collecting quantitative product data and metrics through market and competitive research. Gathers product requirements and aligning them with business goals. Coordinates with stakeholders to achieve the product vision and bring ideas to life.

Partner with the Product Manager - Lifecycle in the entire product development life cycle - developing and writing user stories to support the product lifecycle team, analyzing competitive product and pricing trends and features, engaging with Marketing to develop product marketing materials, and engaging in the technical product solution or single source of truth to document and supporting existing products. Assists with the development of new product features and works on developing product strategies.

Assists with go-to market strategy to support launch for new products; facilitates product release with operations, pricing; and sales. Educates internal and external stakeholders; and develops/delivers product presentations.

Conducts market and competitive product research by gathering feedback from customers and analyzing product landscape. Measures and ensures that revenue and customer satisfaction goals are met by working closely with all areas of the company including pricing, operations, sales, and marketing teams.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education Level: Bachelor's Degree
Education Details: Marketing, Business or related field
Experience: 1 year

In Lieu of Education

In lieu of a Bachelor's degree, an additional 4 years of relevant work experience is required in addition to the required work experience.

Preferred Qualifications
1-3 years of progressive experience managing Product Lifecycle and/or Product Management and Development

Knowledge, Skills and Abilities (KSAs) 
Highly developed analytical skills and must be able to effectively communicate complex marketing and business related issues to a diverse audience (both written and orally). 
Ability to build productive relationships, be effective in individual and group meetings, be skilled in conflict resolution negotiations, and be able to lead and work effectively on cross-functional teams. 
Aggressive in desire to produce innovative alternatives, and be willing to defend suggestions in varied circumstances. 
Proficient in Word, Excel, and Powerpoint 

Additional Skills and Abilities

The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs. Must be able to effectively work in a fast-paced environment with frequently changing priorities, deadlines, and workloads that can be variable for long periods of time. Must be able to meet established deadlines and handle multiple customer service demands from internal and external customers, within set expectations for service excellence. Must be able to effectively communicate and provide positive customer service to every internal and external customer, including customers who may be demanding or otherwise challenging.

Equal Employment Opportunity

CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer.  It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Hire Range Disclaimer

Actual salary will be based on relevant job experience and work history.

Where To Apply

Please visit our website to apply:

Closing Date

Please apply before: 6.11.21

Federal Disc/Physical Demand

Note:  The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs.


The associate is primarily seated while performing the duties of the position.  Occasional walking or standing is required.  The hands are regularly used to write, type, key and handle or feel small controls and objects.  The associate must frequently talk and hear.  Weights up to 25 pounds are occasionally lifted.

Sponsorship in US

Must be eligible to work in the U.S. without Sponsorship

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