CareFirst Careers

Manager, Marketing and Communication

Resp & Qualifications

The Manager, Marketing and Communication is responsible for managing a team of communication professionals and leading a cross-functional team to lead the marketing communications strategy development supporting CareFirst objectives. The incumbent will manage end-to-end strategy and execution of creative marketing projects.

Oversee the entire marketing communication life cycle process for all communications for the organization. Leads the development of strategic communication and marketing plans supporting business objectives. Partner with relevant business areas and customers to determine goals, develop marketing communication strategies, and ensure flawless execution. Acts as a liaison across multiple areas to ensure effective and efficient goals, scope, progress, and completion of projects.
Evaluate effectiveness of all communications with metrics and reporting to management. Keep abreast of communication trends and best practices.
Manages a team of communication professionals. Responsible for hiring, onboarding and development plans for all team members. Provide clear feedback and direction and support staff training and development.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education Level: Bachelor's Degree

Education Details: Communications, Marketing, Business or related field

Experience: 5 years professional marketing or communications experience with project management experience
1 year supervisory or demonstrated leadership experience

In Lieu of Education

In lieu of a Bachelor's degree, an additional 4 years of relevant work experience is required in addition to the required work experience.

Knowledge, Skills and Abilities 
A proven track record of project management, including work plan development and management. 
Excellent organizational and coordination skills. 
Progressive experience in a brand marketing and/or advertising role; experience in marketing programs, promotions, budget management and marketing strategy. 
Effective presentation, negotiation and influencing skills to interface with all levels of management. 
A keen attention to detail and the ability to prioritize and manage a variety of tasks simultaneously; sometimes under pressure and often with tight deadlines. Proficient
Ability to establish strong relationships across departments, and with leaders at all levels, and an understanding of client needs, the consumer experience, marketing strategy and operational capabilities. 

Additional Skills and Abilities

The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs. Must be able to effectively work in a fast-paced environment with frequently changing priorities, deadlines, and workloads that can be variable for long periods of time. Must be able to meet established deadlines and handle multiple customer service demands from internal and external customers, within set expectations for service excellence. Must be able to effectively communicate and provide positive customer service to every internal and external customer, including customers who may be demanding or otherwise challenging.

Equal Employment Opportunity

CareFirst BlueCross BlueShield is an Equal Opportunity (EEO) employer.  It is the policy of the Company to provide equal employment opportunities to all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information.

Hire Range Disclaimer

Actual salary will be based on relevant job experience and work history.

Where To Apply

Please visit our website to apply:

Closing Date

Please apply before: 6.24.21

Federal Disc/Physical Demand

Note:  The incumbent is required to immediately disclose any debarment, exclusion, or other event that makes him/her ineligible to perform work directly or indirectly on Federal health care programs.


The associate is primarily seated while performing the duties of the position.  Occasional walking or standing is required.  The hands are regularly used to write, type, key and handle or feel small controls and objects.  The associate must frequently talk and hear.  Weights up to 25 pounds are occasionally lifted.

Sponsorship in US

Must be eligible to work in the U.S. without Sponsorship

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